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Mobile video expands brand loyalty cross-platform – Luxury Daily

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Mobile video expands brand loyalty cross-platform
Luxury brands that incorporate mobile video into their marketing strategies have an increased chance of consumer engagement, reach and loyalty.
Please click here to read the entire story on Luxury Daily

Missoni avoids brand dilution with secret Target partnership
Mass retailer Target and apparel and accesories brand Missoni have built-up the anticipation surrounding the Sept. 13 Missoni for Target collection debut through a creative Tumblr blog that, at first glance, appears to have no real connection with either brand.
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Rebecca Minkoff awakens collection via video display
Handbag and apparel designer Rebecca Minkoff has debuted her Fall campaign video that juxtaposes luxury and bohemian style.
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BMW draws new customers with social video push
German automaker BMW is pushing its 1-Series vehicles by using the campaign’s social video to welcome visitors to the branded Facebook page
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Mobile video expands brand loyalty cross-platform
Luxury brands that incorporate mobile video into their marketing strategies have an increased chance of consumer engagement, reach and loyalty.
Please click here to read the entire story on Luxury Daily

Tory Burch, Credit Suisse and Frette – News briefs
Today in luxury marketing – Tory Burch markets minority stake, could be planning IPO; Credit Suisse sees 30-40 percent chance of recession in Asia; Edmond Frette expands global business.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Mobile Marketing Summit New York Sept. 8: 1800Flowers, Equifax, Pittsburgh Penguins, Ogilvy, Pandora, Barclaycard
Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from Pier 1, Pittsburgh Penguins, 1800Flowers, Pandora, Equifax and Ogilvy. Mobile Marketer is the host.
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