Mobile underscores need for personalization in programmatic – Mobile Marketer

Mobile underscores need for personalization in programmatic
As more marketing spend and ad tech technology moves towards programmatic, the growth in mobile is significant, but ad buying still requires a human media buying component to deliver personalized, relevant ads.
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How Chevrolet stays ahead of the game in mobile search
Chevrolet is one of only a handful of automakers that is splitting up its mobile and desktop search initiatives distinctly to gain a competitive edge, according to a new study from Adgooroo.
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Agency profile: SapientNitro’s passion is marrying Big Data, mobile mindset
Nearly 14 years ago, SapientNitro by happenstance glided into the mobile field by helping its wireless clients develop first programs.
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Tod’s targets loyalists with logo driven mobile ad
Italian leather goods company Tod’s is targeting culturally-minded affluent readers of Condé Nast’s W magazine with a banner advertisement on the publication’s mobile Web site.
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