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Mobile transforms shopping for staples, opening door for CPG brands – Mobile Marketer

Mobile transforms shopping for staples, opening door for CPG brands
After years of uninspired attempts by consumer packaged goods marketers to connect directly with online shoppers, several quickly escalating mobile trends promise to change consumer behavior and finally put this goal within reach.
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Very short video ads have advantage on smartphones: report
Short video ads of five, 10 and 15 seconds in length performed better on smartphones across a number of metrics compared to tablets and personal computers, according to new research from YuMe and IPG Media Lab.
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Kraft doubles down on surprises with giveaways on social media
Kraft Heinz is leveraging social media to amplify its secret-ingredient alteration reveal with surprise giveaways for followers on Facebook and Twitter to emphasize its switch to a healthier recipe but same classic taste.
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How Pandora maximized branding via Snapchat, Twitter cohesion
Jewelry retailer Pandora saw an ideal opportunity to raise the branding stakes during Britain’s Mother’s Day holiday this past weekend by unrolling a cohesive social media campaign that included sponsored Snapchat geofilters and a Twitter contest.
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