Mobile, social video platforms proliferate, challenging marketers – Mobile Marketer

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Mobile, social video platforms proliferate, challenging marketers
Mobile and social videos have grabbed the attention of both consumers and brands. As the number of platforms continues to grow though, it is becoming less clear where marketers should place their bets.
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52pc of consumers used a mobile device when booking travel in the last 90 days
Growing use of smartphones and tablets is influencing travel research and purchases, with 52 percent of consumers having used a mobile device to book travel in the last 90 days compared to 48 percent on a laptop, according to a new report from JiWire.
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Del Monte leverages mobile for summer food inspiration
Del Monte is doling out information and ideas this summer through a mobile application and desktop site to help moms looking for quick recipe help.
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Hebrew National mobile ad takeover helps build brand awareness
Hebrew National is using mobile advertising to drive brand awareness, giving consumers grilling tips and steering them into the nearest store to purchase its products.
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Stouffer’s promotes products in meal-planning app as easy alternatives
Frozen food brand Stouffer’s is providing meal-time recommendations in several areas of the Food on the Table mobile application to promote its products to users.
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