Mobile Commerce Daily is now Retail Dive: Mobile Commerce! Click here to learn more!

Mobile Minutes: Snapchat MLB partnership; Star Wars retold in plush; Line plans IPO; EBay banks on bar codes

Major League Baseball is pitching hard and fast for Snapchat. The MLB and the popular storytelling app are teaming up for another season of Live Stories from the stadiums, Snapchat announced Friday.
Read more on The International Business Times

Watch: Star Wars: A New Hope retold using Disney’s plush toys
Disney, in an unabashed blending of content and commerce, released a video short retelling the original “Star Wars” movie with characters from its line of huge-headed Tsum Tsum collectible plashes.
Read more on Variety

Messaging app Line plans up to $3 billion dual IPO in New York and Tokyo: IFR
Messaging app operator Line Corp, which is owned by South Korea’s largest web portal operator, Naver Corp, plans an initial public offering of up to $3 billion in New York and Tokyo, IFR reported on Friday, citing people close to the deal.
Read more on Reuters

EBay banks on bar codes for a comeback
Hoping to outgrow its image as a glorified garage sale and move up in Google searches, EBay is turning to technology developed 70 years ago: the bar code.
Read more on Bloomberg