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Mobile Minutes: Revenue sharing on Instagram; Twitter controls Eiffel Tower; Smartphone shipments weaken; Emmys

Twitter to take control of Eiffel Tower for soccer tournament
Telecommunications company Orange has announced that soccer fans will be able to “take over” the Eiffel Tower’s lighting system and even have slogans projected on it during this month’s Euro 2016 tournament in France.
Read more on CNET

IDC cuts 2016 outlook for global smartphone shipments
Research firm International Data Corp. slashed its forecast for 2016 global smartphone shipments growth on weakened demand trends in mature markets and China, as well as its expectations that Apple Inc.’s annual iPhone volume will drop for the first time.
Read more on The Wall Street Journal

Emmys embraces digital series with short-form category additions
Less than a decade ago, the TV biz scorned YouTube as a wasteland of user-gen effluvia at best and a haven for stolen content at worst. This year, the Google-owned vidsite could win an Emmy for one of its original shows.
Read more on Variety