Mobile Minutes: Pinterest’s video ads; Snapchat’s 360 video ad; Apple expands carrier billing; Web tracking surges

Snapchat’s first 360-degree video ad is for Sony thriller Don’t Breathe
Sony Pictures Entertainment is running the first immersive, 360-degree video ad on Snapchat for home-invasion thriller “Don’t Breathe,” ahead of its theatrical bow next week.
Read more on Variety

Apple brings mobile billing to Japanese iPhone users
Apple’s gradual rollout of carrier billing that started last year with Germany and Russia has reached Japan, where iPhone users can now buy mobile games and charge them to their phone bill, according to sources familiar with the matter.
Read more on CNBC

They really are watching you: Web tracking surges with online ads
You’re not paranoid, you really are being followed more online.
Read more on USA Today