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Brands seek mobile data ownership, putting agencies’ role in question – Mobile Marketer

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Brands seek mobile data ownership, putting agencies’ role in question
While one of mobile’s more significant benefits for marketers is making possible a wealth of new consumers insights, a showdown may be imminent over who owns the consumer data generated by mobile.
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Mondel?z strengthens ties to mobile users with social, sampling startups 
Consumer packaged goods company Mondel?z Int’l is building off its mobile innovation program with two new beta platforms, including a mobile social service called Prankstr that provides tools to help users prank their friends.
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True Religion exec: There are more questions than answers in social
SAN ANTONIO, TX—A True Religion Jeans executive at eTail West said that social and mobile are still in their early stages with more questions than answers, but brands nonetheless need to invest in the channels.
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Edmunds.com struggles with simplifying car estimations on mobile  
SAN ANTONIO, TX—An Edmunds.com executive at eTail West said that the company has struggled to carry out innovation such as picture capturing within its mobile products while at the same time delivering seamless utility.
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Retailers gain control of the mobile shopper in 2014: ETail exhibitors
SAN ANTONIO, TX — Retailers are betting on more personalized and integrated in-store mobile experiences this year to own the shopper, according to experts at eTail West 2014.
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Mobile Minutes: SMS, augmented reality, Samsung Oscars selfie, T-Mobile/BlackBerry trade-in
Today in mobile marketing – SMS is best: Your mobile priorities might be overrated, underperforming; Augmented reality finally starts to gain traction; For Samsung, Ellen DeGeneres’ Oscars selfie is a triumph; T-Mobile BlackBerry trade-in offer leads to 15X more trade-ins.
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