Responsive Web shifts conversion power from iOS to Android – Mobile Marketer

Responsive Web shifts conversion power from iOS to Android
SAN ANTONIO, TX – Although panelists at eTail West 2014 remained split on the investments and benefits needed to pour into responsive design, some brands such Travelocity are seeing the Web development technique move mobile transactions from iOS to Android for the first time.
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ETail attendees say beacons’ marketing potential begins to emerge
SAN ANTONIO—While beacons are getting a lot of buzz and attention, retailers are still struggling to figure out exactly how to leverage the technology, and eTail West speakers and attendees were split on the exact use case.
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Shutterfly exec: Leverage apps for unique functionality
SAN ANTONIO—A Shutterfly executive at eTail West said that the company’s mobile applications attempt to take advantage of the device and operating system to create unique functionality for customers.
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Royal LePage app personalizes house-hunting with Draw-and-Search feature
Royal LePage’s new mobile application simplifies house hunting by enabling users to easily zero in on a specific geographic area on a map by drawing the area of interest with their finger.
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Mobile Minutes: Apple’s CarPlay, automakers, Google’s Project Ara, pharma brands
Today in mobile marketing – Volvo, Mercedes and Ferrari demo Apple’s CarPlay in Geneva; RPT-Automakers tap smartphone technology in battle over city cars; Google’s modular smartphone, Project Ara, could go on sale next year for $50; Pharma brands have strong tablet-rep deployment, yet campaigns remain rudimentary in 2014.
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