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Here’s how Unilever leverages programmatic buying for all-inclusive mobile push – Mobile Marketer

Here’s how Unilever leverages programmatic buying for all-inclusive mobile push
Unilever is the first brand to leverage a new mobile marketing platform that moves beyond simply leveraging programmatic for buying mobile media to making the tactic an integrated approach for a global strategy.
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Ford tackles Sync’s reliability issues as connected car’s importance grows
Ford is reportedly switching from a Microsoft-based system to BlackBerry’s QNX system to improve its in-car Sync technology.
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71pc unlikely to click through mobile ads even if relevant: PwC
While consumers are highly engaged on mobile, marketers need to work extra hard to make a mobile ad feel beneficial as opposed to intrusive, per a new report from PwC.
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WhatsApp adding voice services potentially cuts out carriers 
While WhatsApp’s move to add voice services could further deteriorate wireless carriers’ revenues, the popular messaging app and its soon-to-be owner Facebook are positioning themselves as partners to carriers.
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Mobile Minutes: MasterCard, Netflix/Comcast, tech industry’s shifting focus, fashionable smart watch
Today in mobile marketing – MasterCard: Sentiment for mobile payments improving; Does Netflix/Comcast deal remove obstacle to TWC merger?; At Mobile World Congress, a sign of tech industry’s shifting focus; Fashionable smart watch debuts at Mobile World Congress.
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