Comcast, Time Warner aim to crack open cable’s TV Everywhere potential – Mobile Marketer

Comcast, Time Warner aim to crack open cable’s TV Everywhere potential
Comcast’s proposed $45 billion merger with Time Warner would provide the kind of scale that cable networks need to compete against broadcasters to make content available across television, mobile phones, tablets and desktops.
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Columbia sold on hyperlocal targeting following successful Q4 campaign
After Columbia’s first mobile advertising campaign targeting users at hyperlocal level delivered a click-through rate 54 percent above the industry average as well as strong engagement with click-to-call and map elements, the sportswear brand is planning to repeat the strategy this year.
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Universal achieves 7M engagements via Endless Love photo-editing campaign
Universal Pictures leveraged a new photo-editing application to target a specific audience of younger females for its new movie “Endless Love,” and the campaign resulted in more than seven million engagements and more than 10,000 hours of total brand-engagement time.
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EHarmony taps mobile to play a bigger role in dating experience
Looking to update its mobile experience, eHarmony decided to launch a new Datebook feature to its iPhone application that lets users plan a date using resources such as Foursquare.
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Mobile Minutes: The new drive-thru, app spending, Rakuten buys Viber, Facebook referral traffic
Today in mobile marketing – Ordering fast food by mobile app is the new drive-through; How much is too much to spend on a mobile app?; Japan’s Rakuten buys chat app Viber for $900 million to expand digital empire; More than half of Facebook’s referral traffic now comes from mobile.
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