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Battery a growing issue as more activities go mobile – Mobile Marketer

Battery a growing issue as more activities go mobile
As consumers and marketers move more and more activities over to mobile devices, battery life is becoming a bigger challenge and creating unwanted obstacles.
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How Facebook is transforming the mobile advertising landscape
For the first time, more than 50 percent of Facebook’s revenue is coming  from mobile advertising, in a reflection not only of how quickly it has transformed into a mobile powerhouse, but also of how the social giant is transforming the advertising landscape.
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NFL, American Heart Association encourage running with mobile game
The National Football League and American Heart Association have partnered to roll out a mobile game that incentivizes getting active through a connected avatar.
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Samuel Adams bundles mobile advertising, Instagram for multichannel product launch
Samuel Adams is using a combination of a mobile sweepstakes, advertising and social media together to help introduce a new seasonal Belgian-style beer to the United States market.
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Mobile Minutes: Super Bowl, Chrome apps, Flipagram, WunWun
Today in mobile marketing – NFL to block mobile video streaming at Super Bowl; Chrome Apps are coming to iOS and Android; Flipagram photo app tops the charts; WunWun on-demand delivery app expands into Brooklyn.
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