Facebook cuts out middleman to drive mobile ad network revenues – Mobile Marketer

Facebook cuts out middleman to drive mobile ad network revenues
While Facebook has previously tested serving ads in third-party mobile apps, a current test recently revealed by the social network is more like a mobile ad network as the company is working directly with a few advertisers and publishers instead of using an outside ad-serving platform.
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McDonald’s prepares for Olympics with #CheersToSochi campaign
McDonald’s is leveraging mobile and social to cheer on athletes in the 2014 Sochi Olympic Winter Games and engage consumers in the social support.
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Leverage real-time marketing to drive mobile email conversions: study
With iPhone users spending longer periods of time reading email than Android users, marketers need to step up their real-time content strategy to turn browsing into an action, according to a new report from Movable Ink.
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Wet Seal gains 9,000 followers with Snapchat takeover
During the holidays, Wet Seal had teen blogger MsMeghanMakeup take over the retailer’s Snapchat account, resulting in more than 6,000 views and a large audience growth during two weeks.
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Mobile Minutes: Microsoft, philanthropy, Nokia, Asia
Today in mobile marketing – Microsoft, in midst of CEO search, needs a plan for the mobile future; Mobile tech is changing the game for philanthropy; Nokia smartphone sales continue decline; Asia is No. 1 market for mobile apps, study says.
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