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Tablet’s influence extends into farthest reaches of consumer electronics – Mobile Marketer

Tablet’s influence extends into farthest reaches of consumer electronics
The tablet’s role in the consumer electronics landscape is growing and diversifying.
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Continued growth in consumer in-app behavior leads to more marketing spend
As consumers spend more time within mobile applications, marketers are beginning to understand the opportunity of in-app advertising and throwing more money behind the channel.
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Nissan combines video, mobile, social for highly-interactive contest
Nissan is introducing its new 2014 Rogue with a mobile, social adventure that asks fans to “open the briefcase” for a chance at winning one of the new models.
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ABC Family wanes consumers off free content with app overhaul
ABC Family is making a major push into mobile with a major revamp of its application that feeds into a bigger new strategy that cuts off non-subscribers from watching digital content.
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Mobile Minutes: Mobile viewing apps, T-Mobile, Sense Networks, Apple
Today in mobile marketing – Analysis: Apps for mobile viewing challenge cable operators, TV networks; T-Mobile buys spectrum licenses from Verizon; YP, a mobile search firm, buys Sense Networks; Apple acquires Snappycam photo app company.
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