IOS vs. Android: What to expect in 2014 – Mobile Marketer

IOS vs. Android: What to expect in 2014
While holiday mobile usage trends underscore iOS’ continued strength in supporting engagement, the increasingly robust Android user base points to the growing urgency surrounding the need to finally solve the equation for driving meaningful interactions with these users.
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Adidas puts mobile diva at center of new international campaign
Adidas tapped a China reality TV star for its Stan Smith sneaker campaign, featuring the singer on YouTube and mobile.
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Groupon enlists maven to promote health and beauty via mobile, social
Groupon has a revealed its new face of the health, beauty and wellness category, Favin the Beauty Maven, pointing to the company making a bigger effort in the category, partly with mobile and social.
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Menchie’s promotes mobile offer on TV, sees 30pc redemption rate
Frozen yogurt chain Menchie’s tapped mobile to turn the airing of an Undercover Boss episode featuring the chain’s CEO into a new customer acquisition campaign and saw a nearly 30 percent redemption rate.
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Mobile Minutes: iPad Pro, Overstock, Boxing Day, Nokia
Today in mobile marketing – Rethinking retina: Apple’s 13-inch iPad Pro is rumored to have a 4K display; Overstock to embrace Bitcoin, giving the currency a lift; Boxing Day purchases made on a mobile device grows 68pc on 2012; Nokia purges Here Maps from App Store over iOS 7 issues.
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