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Is bigger better? Mobile marketers right-size their efforts – Mobile Marketer

Is bigger better? Mobile marketers right-size their efforts
Larger format mobile ads have taken off in the past six months, pointing to growing mobile use, bigger commitments from brands and increasing creativity in mobile ad placement.
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Yahoo hopes for mobile magic from new iOS apps
Yahoo continues to look for some mobile magic but is it just pulling rabbits out of a hat as it struggles to regain relevancy in a world becoming less focused on desktops every day?
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Cadillac brings ATS vehicle to life via augmented reality print campaign
Cadillac is running a new print ad campaign that animates its ATS vehicle and brings to life as part of the company’s ongoing efforts to drive consumer interaction.
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Microsoft exec: Focus on quality apps
CHICAGO – A Microsoft executive at the Results 2013: Mobile Marketing Day last week acknowledged that the company is an underdog in the space. However, scale and quality will help Microsoft build out its application ecosystem.
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Nickelodeon strengthens worldwide mobile efforts with iOS app
Viacom’s Nickelodeon has launched its first worldwide mobile application that capitalizes on the popular Teenage Mutant Ninja Turtles franchise.
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