Are mobile social ads overhyped? – Mobile Marketer

Are mobile social ads overhyped? 
The number of mobile social advertising opportunities has mushroomed this year and while initial results are promising, it is still unclear how consumers feel about the ads, if they can drive engagement at scale or even if they will be around in a year.
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Wine industry finds untapped opportunity in mobile conversation
Wine brands and retailers are finally taking advantage of mobile and social to market themselves in a cheap and efficient way.
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MTA rolls in new Train Time app for Metro North
The Metropolitan Transportation Authority rolled out its Metro North Train Time application last week, the first official app for the commuter rail line.
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Mobile Minutes: Spotify, Telefónica, Twitter, 2013
Today in mobile marketing – Spotify’s mobile users skyrocket since free streaming launch; Europe to investigate Telefónica deal for German mobile operator; Twitter adds in-app notifications for emergency alerts system as Brazil and Australia begin supporting it; 2013: The year we all went “mobile”.
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