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Mobile video to come of age as significant branding strategy in 2014 – Mobile Marketer

Mobile video to come of age as significant branding strategy in 2014
As mobile video views continue to grow rapidly and ad offerings get better almost every day, mobile video advertising is shaping up to be a significant part of brands’ mobile strategies next year.
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Is mobile killing regional magazines?
With the news that New York magazine is cutting its printing schedule from weekly to biweekly, regional magazines are some of the publications hit hardest by mobile, despite the increased interest around local advertising.
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Apple hooks new users with free holiday app
Apple’s 12 Days of Gifts free app may come with a hidden price – interactivity.
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Scripps Co. to scale up mobile video advertising via News acquisition
The E.W. Scripps Company is looking to bulk up its cross-screen video play with the $35 million acquisition of Internet video news service Newsy.
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Mobile Minutes: Smartphone camera, AT&T, Microsoft, PayPal
Today in mobile marketing – The quality of your smartphone’s camera is only half the picture; AT&T chief: We can’t keep doing big subsidies on phones; Microsoft’s social network goes mobile with iOS, Android, and Windows Phone apps; PayPal increases mobile investment as smartphones replace cash.
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