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Retailers retreat from mobile marketing as flash sales interest wanes: BDO – Mobile Marketer

Retailers retreat from mobile marketing as flash sales interest wanes: BDO
With a drop from 50 percent to 38 percent of retailers investing in mobile this year, a new report from BDO USA suggests that the momentum for the medium is waning for marketers that want instant results, despite the significant uptick in consumers shopping from their mobile devices this holiday season.
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Sephora exec: Mobile evolves from on-the-go tool to personal assistant
While many retailers are seeing a significant boost from mobile this holiday season, beauty chain Sephora expects its mobile growth to significantly outpace industry averages based on the retailer’s strong digital heritage and integrated experiences for loyal customers.
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Food & Wine holiday guide offers direct purchase via app
Food & Wine magazine is offering wines for direct purchase via a mobile image recognition application.
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Children’s apps should focus more on educational content
Parents are placing a higher priority on educational content within mobile applications, pointing to the need for marketers and developers to highlight the ways in which it benefits learning.
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Mobile Minutes: Samsung, Microsoft, QuizUp, going global
Today in mobile marketing – Samsung eyes 20 megapixels for 2014 smartphone, report says; Justice clears Microsoft’s purchase of Nokia’s mobile business; How trivia app QuizUp managed to attract 3 million users in three weeks; Want to go global? Put mobile first.
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