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Blueprint for setting up a super-targeted holiday beacon campaign – Mobile Marketer

Blueprint for setting up a super-targeted holiday beacon campaign
Macy’s and Frank & Oak are two brands leveraging new types of Bluetooth technology this holiday season to bolster loyalty and in-store engagement. Although there are a few best-practice tips, marketers have plenty of room to experiment with the new technology this year.
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Sony, One Direction kick up album launch via messaging app
Sony Music and One Direction have launched the first marketing campaign on the mobile messaging platform Kik in an effort to reach 1D fans and promote the band’s new album.
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NBA launches mobile social campaign in the spirit of giving
The National Basketball Association has tipped off a season of giving with a mobile and social program that invites basketball fans to share photos of themselves performing acts of kindness during the holiday season.
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Universities tap mobile for math, science teacher training
The University of Texas at Austin and three other universities are training new math and science teachers to use mobile in what is claimed to be a first-of-its kind national program.
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