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How to build a better iPad app – Mobile Marketer

How to build a better iPad app
The launch of the Apple Store iPad application this week finally cracks the code on how any brand can significantly benefit from creating a compelling iPad app.
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Are celebrity voices the next big mobile marketing trend?
Waze has just integrated its first U.S. celebrity voice navigation in partnership with Universal Pictures to promote the upcoming film “Ride Along”. The new feature may point to a new opportunity for marketers both in the navigation space as well as search.
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App downloads drop 13pc as use matures: report
Mobile-savvy consumers downloaded fewer applications and spent less on apps and downloadable content in 2013 than the year before, according to a new report by Deloitte.
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Bolthouse Farms streamlines mobile coupon delivery via Instagram
The Bolthouse Farms juice brand is leveraging image recognition technology to reward customers with a coupon who take a photo of one of its bottles via a smartphone and post it to Instagram.
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Mobile Minutes: China Mobile, Sharp, Lulu, Acer
Today in mobile marketing – China Mobile announcement sparks hope of iPhone debut; Sharp said to mull exit from mobile-phone deal with Foxconn; What’s he really like? Check the Lulu app; Acer founder Shih returns to lead laptop maker hit by tablet era.
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