Apple poised to surpass Google in indoor location-based services – Mobile Marketer

Apple poised to surpass Google in indoor location-based services
Location-based services is shaping up to be a significant portion of the mobile industry going forward. While Apple has traditionally not been very strong here, the company is quietly making gains and could even surpass Google in one quickly growing area: indoor location.
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Dodge, Paramount Pictures launch digital, mobile competition to promote Anchorman 2
Dodge and Paramount Pictures have rolled out an interactive digital and mobile competition to promote the upcoming film “Anchorman 2: The Legend Continues.”
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Build-A-Bear gives SMS a boost with interactive holiday campaign
Build-A-Bear is leveraging its SMS database this holiday season with a campaign that lets consumers build, share and buy customized stuffed animals while also encouraging consumers to opt-in for future marketing.
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Scion increases mobile CTR 40pc with real-time search, location campaign
New results from a Scion campaign earlier this year that leveraged real-time search and location highlights the growing opportunities in the auto industry with mobile to drive traffic to dealerships.
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