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Mobile ad vendors in a tight spot as industry matures – Mobile Marketer

Mobile ad vendors in a tight spot as industry matures
Several trends are putting increasing financial pressure on mobile advertising vendors, resulting in layoffs, bankruptcies and consolidation.
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Apple’s biggest weakness and Samsung’s biggest opportunity is women
Although Apple’s brand loyalty remains relatively high, an opportunity for Samsung to more aggressively target female iPhone users is breaking out as sales plateau.
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Procter & Gamble beauty brands tap iTunes Radio for social engagement  
Procter & Gamble’s Olay and Herbal Essences lines have rolled out new mobile campaigns within Apple’s iTunes Radio that plug social media-driven initiatives from both brands.
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Tic Tac sees 7.94pc engagement rate with rich-media ad
Tic Tac saw a 7.94 percent engagement rate with its October Shake, Share and Care rich media campaign, pointing to the importance of targeting a correct audience with an engaging unit.
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Mobile Minutes: Disney, China Mobile, T-Mobile, Asus
Today in mobile marketing – Disney struggles to make its free gaming apps pay; China Mobile courts overseas users with mobile app; T-Mobile looks to raise money to buy spectrum; Asus hopes new Chromebooks, smartphones, and wearables will turn fortunes around.
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