Evolving CMO role is challenge with mobile, claims Microsoft exec – Mobile Marketer

Evolving CMO role is challenge with mobile, claims Microsoft exec
NEW YORK – A Microsoft executive at the ad:tech New York 2013 conference said that as the data collected from mobile and digital devices grows, it is becoming increasingly challenging for chief marketing officers to balance the analytical and emotional aspects of marketing.
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Toyota exec: Maintain constant presence across media 24/7
NEW YORK — A Toyota executive at ad:tech New York 2013 said that brands need to make sure that they are always on across platforms to make sure that they are not missing out on spillover from various campaigns.
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Nestlé exec: Kit Kat Android partnership built social engagement by leveraging brand’s assets
NEW YORK — A Nestlé executive at ad:tech New York 2013 said that the recent Kit Kat Android partnership was one example of how the CPG retailer leveraged different platforms and touch points to engage consumers.
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Stop playing safe with multicultural targeting on mobile: panel
NEW YORK — Executives participating in an ad:tech New York 2013 panel all agreed that marketers need to stop playing safe and specifically target minorities by investing in understanding their culture and behavior.
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Mobile Minutes: Apple, Samsung, mobile computing, A/B testing
Today in mobile marketing – Apple adds suppliers to boost smartphone, tablet production; Samsung: Winning big with affordable smartphones; The Internet killed distance. Mobile computing brought it back; Ex-Googlers bring A/B testing to mobile apps.
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