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Google vs. Facebook: Who has the stronger mobile advertising strategy? – Mobile Marketer

Google vs. Facebook: Who has the stronger mobile advertising strategy?
Google and Facebook are increasingly going head-to-head on a number of fronts in mobile advertising, including performance marketing, a traditional area of strength for Google’s but one where Facebook is quickly gaining.
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Kellogg differentiates augmented reality efforts with entertainment    
Kellogg  is taking its augmented reality initiatives up a notch by focusing on entertainment content that brings static packaging to life.
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Fiat sees 80pc completion rate for video in rich media ad
Chysler supported the launch of its new 4-door Fiat 500L with an interactive rich media ad leveraging finger swiping that led to strong engagement levels from consumers on tablets and smartphones
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Entertainment brands use mcommerce 2X more than other verticals: Millennial Media
Mobile commerce is being used twice as much in advertising campaigns from entertainment brands than other verticals, highlighting the medium’s impact in driving quick ticket sales, according to a new report from Millennial Media.
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What to expect at ad:tech New York 
Marketers, agencies and brands will convene in New York to discuss all things digital at the upcoming ad:tech New York conference.
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Mobile Minutes: LinkedIn, YouTube, Zynga, MTV
Today in mobile marketing – LinkedIn’s new mobile app called “a dream for attackers”; YouTube subscription music service to go for mobile dollars; Zynga firms up mobile efforts, shares up 13 percent; MTV launches new series on app before TV premiere.
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