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Mobile to deliver on promise of time-sensitive promotions for holidays – Mobile Marketer

Mobile to deliver on promise of time-sensitive promotions for holidays
With better mobile applications, sites, social media integration and in-store experiences, the breakout mobile star this holiday season will be exclusive, limited promotions that push consumers to use their smartphones and tablets as part of the shopping experience.
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Toyota aims to trigger dealership foot traffic via mobile game
Toyota is trying to spur some in-dealership engagement with consumers through a new mobile Web game to promote its crossover Rav4 SUV.
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Dos Equis boosts brand awareness via mobile photo-sharing, on-pack codes
Heineken’s Dos Equis is leveraging mobile Web and the Instagram application to add an interactive element to a line of new limited-edition packaging.
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Hasbro figures successfully bridge mobile, real-world play 
Hasbro has sold one million Telepods figures allowing kids to blend the physical and virtual by teleporting real-life figures into mobile applications.
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Mobile Minutes: Google, texting aisle, mobile war, mobile shipments
Today in mobile marketing – Google is winning online ad war by going mobile; Two movie chains propose ‘texting aisle’ for movie fans; The mobile war is not over; PC, tablet, mobile phone shipments to rise 4.5% in 2013 – Gartner.
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