Retailers skimp on Facebook mobile budgets, missing growing opportunity to drive sales – Mobile Marketer

Retailers skimp on Facebook mobile budgets, missing growing opportunity to drive sales
While sophisticated retailers are leveraging mobile ads on Facebook to drive in-store traffic or deep link mobile application ads to enable purchases from within an app, on the whole the retail sector lags behind other marketers in targeting the social network’s large mobile user base.
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How small-to-midsize companies do mobile cost-effectively with minimal risk
For a smaller-sized company, mobile may look intimidating and costly at first glance, but with thoughtful and strategic planning, a small-to-midsize company can – and should – leverage mobile to boost its marketing.
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Automobile Assoc. UK deepens customer relationships with Windows 8 apps
The Automobile Association UK has created four of its lifestyle guide applications for Windows 8 platforms in an effort to reach more consumers and deepen their relationship with the AA.
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State Farm marries mobile video, location to spark leads
State Farm has launched a new interactive iAd campaign that puts consumers in control of their experience to ultimately generate a sales lead.
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Mobile Minutes: Wheelchair accessible, YouTube, Sharp, phone theft
Today in mobile marketing – Wheelchair (in)accessible: App maps obstacles for disabled; 40pc of YouTube traffic now mobile, up from 25pc in 2012, 6pc in 2011; Why did Sharp just put a tablet into this cutting board?; New York lawmaker pushes bill to thwart phone theft.
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