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How CPG brands are getting mobile right – Mobile Marketer

How CPG brands are getting mobile right
Consumer-packaged goods brands have broken away from the slow-mover stereotype this year with interactive mobile campaigns that are aimed at moving the needle away from purely branding to driving sales.

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HSN CMO: Use segmentation, personalization to refine mobile targeting
As one of the world’s largest multichannel retailers, HSN is making a hard push into mobile to not only drive sales, but also reach shoppers with tailored, personalized deals based on the company’s broad amount of data on consumers.
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Rogers Communications partners with retailers to deliver location-based offers
Retailers such as Sears, Pizza Hut and Future Shop are delivering location-based offers to mobile users as part of a new program from Canadian wireless carrier Rogers Communications.
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United Concordia tallies mobile social votes for charity
Dental insurance provider United Concordia is engaging consumers and promoting better dental oral hygiene with a mobile social campaign that asks consumers to vote for one of three charities.
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Mobile Minutes: Sony, AT&T, PayPal, internet data
Today in mobile marketing – Sony eyes wearables as real estate game; AT&T is ending its ‘AdWorks’ mobile experiment and laying off staff; PayPal on prowl for more acquisitions in mobile race; Sacre bleu! Americans pay six times more for mobile internet data than the French.
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