Why Twitter is the killer platform for brand-building on mobile – Mobile Marketer

Why Twitter is the killer platform for brand-building on mobile  
Big brands such as Oreo, Dunkin’ Donuts and Ford are helping Twitter drive 75 percent of its advertising revenue from mobile. Strengthening these brand ties will be a big focus of the $1 billion Twitter hopes to raise via its upcoming initial public offering.
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British mobile ad spend up 127pc YOY: report
Mobile ad spend in Britain has increased 127 percent year-over-year to take up 14.1 percent of all digital spending, according to a report coming out today from the Internet Advertising Bureau UK and PwC.
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Deeper understanding of mobile users a challenge for media buying
A number of recent reports have pointed to unique mobile behaviors across specific groups of consumers, based on age, gender, race, first-language and other factors. As marketers are able to understand more about mobile users, however, media buying is becoming more difficult.
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CBS propels catch-up TV efforts via app rollout
CBS is expanding its mobile initiatives around full-episode streaming that began earlier this year with a new Android and Windows 8 mobile application.
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Mobile Minutes: Samsung, mobile media consumption, Apple, augmented reality
Today in mobile marketing: Samsung’s mobile chief departs; This is what the massive growth of mobile media consumption means for the mobile industry; Apple said to buy smart calendar app; Augmented reality—no longer the stuff of movies.
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