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Many marketers unprepared as deadline looms for new SMS guidelines – Mobile Marketer

Many marketers unprepared as deadline looms for new SMS guidelines
Marketers who do not have prior written consent from consumers to send them marketing messages via SMS will potentially face fines of up to $1,500 per unsolicited message starting October 16 under new guidelines.
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Coca-Cola extends loyalty rewards to social media actions 
NEW YORK – A Coca-Cola executive at the Mobile Marketing Association’s SM2 conference said the company is releasing a new platform today that will integrate social media action into the company’s rewards program.
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L’Oréal eyes facial recognition to personalize mobile experiences
NEW YORK – A L’Oréal executive at the Mobile Marketing Association’s SM2 conference pinpointed facial recognition technology as a way for the brand to personalize a shade of makeup to a consumer’s skin tone.
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Mondelez exec: Monetization necessary for brands’ mobile strategies
NEW YORK – A Mondelez executive at the Mobile Marketing Association’s SM2 conference said that experimenting with mobile marketing is only truly valuable when you work towards monetization.
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Carat exec: Media buyers struggle to incorporate mobile
NEW YORK – A Carat executive at the Mobile Marketing Association’s SM2 conference said that media buyers are having a difficult time determining how to incorporate mobile into their overall strategies.
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72pc of companies implementing mobile strategy: report
The majority of large companies are fully embracing mobile marketing, with 92 percent recognizing the importance of mobile solutions in their industries, per Syniverse.
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