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Must CEOs be of the digital generation to understand mobile? – Mobile Marketer

Must CEOs be of the digital generation to understand mobile? 
Call it the mobile generation gap. As mobile disrupts how consumers interact with one another and businesses at a faster pace than previous transformative technologies, one question this raises is how important is mobile know-how for a company’s leader?
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App-enabled smart watch shipments to reach 36M by 2018: report
While app-enabled smart watch shipments have just exceeded 1 million this year, a new report by Juniper Research predicts that shipments will reach 36 million per year by 2018.
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McDonald’s Germany touts sustainability via augmented reality app
McDonald’s Germany has created an augmented reality application that educated consumers about the company’s commitment to sustainability through interactive games.
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Jack Link’s Beef Jerky targets baseball fans via app sponsorship
Jack Link’s Beef Jerky is relying on mobile applications to single out passionate sports fans through a new sponsorship.
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The Lunchbox Fund transforms photo-sharing into food-sharing
A Nonprofit called The Lunchbox Fund has released a mobile application that lets consumers share photos of meals in order to have food donated to orphaned and vulnerable children in South Africa.
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