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Samsung’s Mega likely to give big boost to app advertisers – Mobile Marketer

Samsung’s Mega likely to give big boost to app advertisers
Samsung continues to bet that bigger is better when it comes to mobile with its Galaxy Mega Phone. Although the devices might not be a game-changer for marketers already running multi-device campaigns, the phone could be particularly helpful for brands leveraging mobile advertising to drive app downloads.
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McDonald’s tests NFC to drive in-location engagements 
McDonald’s is testing near-field communications technology as a way to drive mobile engagements inside one of its restaurants.
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Clorox second-screen campaign generates 54pc engagement rate
Clorox recently leveraged second-screen mobile application Viggle with a campaign that resulted in a high percentage of consumers interacting with the app’s content.
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IPad, Galaxy Tab rise in market share percentage as Kindle Fire plummets 11pc YOY: report
Apple’s iPad rose to 70.1 percent of July 2013 market share, Samsung’s Galaxy Tab rose to 11.1 percent and Kindle Fire dropped to 10.1 percent, according to a report by Jumptap.
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LivingSocial revamps app to enhance search, streamline checkout
LivingSocial recently updated its mobile application to improve search and filter capabilities and simplify the checkout process.
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