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Precise location, big data power charge marketers geotargeting strategies – Mobile Marketer

Precise location, big data power charge marketers geotargeting strategies 
With initial location-based trials behind them, many national brands are enhancing their geo-targeting strategies using geo-conquesting and behavioral data to provide a more precise location and increase relevancy.
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NBC breaks into customized news via app revamp
NBC’s Today Show has redesigned its mobile application to focus more on customized content that keeps consumers coming back around the clock.
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Syniverse exec: Preventing spam creates safe space for marketers
As the messaging ecosystem is seeing a growth in spam SMS and MMS, giving marketers a space that is regulated and secure will be key in helping brands maintain a legitimate connection with consumers.
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NFL consolidates mobile efforts with revamped app
The National Football League is taking its mobile initiatives up a notch with an application update that lets sports fans watch games, access team information and buy merchandise and tickets.
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Goodwill, AT&T mobilize donations with locator app
Goodwill and AT&T have partnered to launch a mobile application to help shoppers and donors easily find the nearest Goodwill location.
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