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The future of TV increasingly looks mobile – Mobile Marketer

The future of TV increasingly looks mobile
While mobile’s influence on traditional television has been felt for some time, the convergence of the two platforms started stepping into high-gear this year.
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In-stream audio advertising an untapped marketing opportunity: Forrester
With many music-streaming services following freemium and ad-supported models and the majority of United States adults unwilling to pay to access these services, marketers would be wise to take advantage of this market, according to a report by Forrester Research.
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Wheaties targets sports fans with mobile game, chance to win prizes
General Mills cereal brand Wheaties is activating an ongoing association with sports via a new mobile game that enables users to test their baseball IQ.
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Jack in the Box goes mobile-first for video campaign
Jack in the Box is betting big on mobile video with a new summer campaign that will showcase 101 videos on the Vine application.
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Tigi Bed Head engages music festival guests with mobile app
Tigi Haircare recently rolled out a mobile application to interact with music, fashion and live-event content feeds from The Bed Head Hotel VIP events at musical festivals around the country.
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