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Native ad click-throughs jump as Google AMP, Facebook Instant Articles expand: report – Mobile Marketer

Native ad click-throughs jump as Google AMP, Facebook Instant Articles expand: report
The average click-through rate for premium native ads on mobile is now 137 percent higher than on desktop, with the spread expected to expand as Google AMP and Facebook Instant Articles reach more publishers, according to new research from Polar.
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Sears finds practical side of IoT with connected home appliances
Sears is helping to make the Internet of Things more mainstream with several connected home appliances, including an air conditioner, water heater and ride-on lawn mower.
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Honda rents space on smartphones via downloadable lock screens
Honda is bringing a more enduring spin to its latest social campaign, which seeks to combat texting and driving by enabling consumers to download branded lock screens as a reminder to keep their phones down while on the road.
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Huffington Post makes bold move with virtual reality acquisition
AOL’s Huffington Post has acquired virtual reality studio Ryot in a bid to make more compelling mobile content for the publication and brand partners, the latest sign of how the media industry is drastically changing.
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