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As budgets tighten, mobile investment delivers positive ROI: AKQA exec – Mobile Marketer

As budgets tighten, mobile investment delivers positive ROI: AKQA exec
NEW YORK – An executive from AKQA at Mobile Marketer’s Mobile FirstLook: Strategy 2016 offered a new perspective on building a mobile strategy, claiming that although many are concerned about the significant costs involved, the ability to provide new digital services helps trim expenses elsewhere.
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Foursquare exec: Application of digital tactics to physical world will scale in 2016
NEW YORK – Foursquare’s new president said at Mobile Marketer’s Mobile FirstLook: Strategy 2016 that this year will see marketers scale up their use of mobile data to target consumers based on their activities in the physical world.
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Mobile marketing week in review: Mobile drives more relevant experiences at scale
A key theme throughout Mobile Marketer’s Mobile FirstLook Strategy 2016 conference last week was how precision targeting and customized marketing are quickly scaling up and promise to be an important strategic advantage for forward-thinking marketers in 2016. For the full analysis, watch this video.
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Balancing aspiration and accessibility will be key for brands
NEW YORK – After a disappointing holiday season to end 2015, what will this year bring for the luxury industry?
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