Mobile Commerce Daily is now Retail Dive: Mobile Commerce! Click here to learn more!

Top 10 mobile-social initiatives from the first half of 2014 – Mobile Marketer

Click here to sign up for Mobile Marketer for free

Top 10 mobile-social initiatives from the first half of 2014
Brands and retailers including Procter & Gamble, Johnson & Johnson and Budweiser leveraged mobile and social in visually focused campaigns during the first half of 2014 for brand building and driving commerce.
Please click here to read the entire story on Mobile Marketer

Twitter has advantage in driving lifestyle app downloads
Twitter’s recent moves such as the launch of app install ads, the acquisition of TapCommerce and the introduction of Vine’s Loop Count point to how the social network hopes to put to rest concerns about its relatively smaller reach compared to Facebook and possibly gain the advantage with certain types of apps.
Please click here to read the entire story on Mobile Marketer

Chevrolet-Manchester United partnership highlighted in virtual shirt campaign
A mobile campaign that uses Facebook and Twitter to promote Chevrolet’s sponsorship of the new uniform shirt of soccer’s Manchester United FC taps both the impact of social media and fan interest in the World Cup to engage a global audience.
Please click here to read the entire story on Mobile Marketer

Data concerns replace creative as major mobile marketing issue for brands: survey
A new survey’s finding that a lack of quality data has replaced creative constraints as a major issue for mobile advertisers points to how organizations are embracing mobile’s critical role in the customer experience.
Please click here to read the entire story on Mobile Marketer

Line’s marketing potential lies in fun, youth-focused engagements
Messaging and social entertainment app Line is beginning to gain with marketers following efforts from the likes of Disney and Maybelline, reflecting how brands are looking to engage with young mobile users in a fun way.
Please click here to read the entire story on Mobile Marketer

 

Click here to sign up for Mobile Marketer for free