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Top 10 mobile customer-engagement campaigns from the first half of 2014 – Mobile Marketer

Top 10 mobile customer-engagement campaigns from the first half of 2014
Coca-Cola, McDonald’s and Kellogg are among the brands leading the way so far this year in engaging customers through SMS, mobile loyalty and applications.
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Hard Rock merges mobile, travel for a ubiquitous loyalty experience
With more than half of Hard Rock International’s Web traffic derived from mobile devices, the hotel and restaurant chain is bringing a mobile focus to all of its Web properties, including its loyalty program.
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Goodyear eases drivers’ burden with 24-hour towing-service app
Tire giant Goodyear’s new 24-hour towing-service mobile application caters to stranded motorists who, empowered by being connected, demand fast roadside assistance.
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Nine West’s live chat success spurs mobile expansion
Footwear and accessories label Nine West plans to expand its live chat to mobile after seeing an increase in sales and customer satisfaction with the feature online.
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