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Beacons, social commerce to play bigger role for 2014 holiday season – Mobile Marketer

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Beacons, social commerce to play bigger role for 2014 holiday season
Mobile’s role during the 2014 holiday shopping season will be bigger than ever, opening up both opportunities and challenges for marketers as they eye beacons, social commerce, image recognition and streamlined experiences to help support mobile-equipped shoppers.
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Trulia solidifies wearables foray with Android Wear integration
Within weeks, Trulia will offer the first real estate app for Android Wear, which will extend the convenience of search and allow for an even faster transmittal of communication between buyers, agents and lenders.
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GEICO redesigns app to speed up access to services
GEICO, known for its low-cost automobile insurance, unveiled changes to its mobile application designed to make access to its services easier and more personal, including features previously available only on desktop.
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Paige Denim Instagram contest inserts brand into consumers’ vacation plans
Apparel brand Paige Denim and online retailer Revolve Clothing teamed up for a vacation-inspired Instagram contest that gathers user-generated content and spreads awareness of the Paige denim summer collection.
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