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White Cloud enlists mobile voting and triples campaign results – Mobile Marketer

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White Cloud enlists mobile voting and triples campaign results
By adding mobile to an annual campaign this year, White Cloud bathroom tissue brought a new level of excitement and urgency that helped to triple results.
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Clorox app uses context to drive content to better serve customers
The Clorox Co. puts its customers’ needs first with a mobile app that both provides solutions for users and helps the company engage with them on an ongoing basis.
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Nissan’s 2015 Micra mobile ad leverages native scrolling for enhanced interactivity
Nissan Canada has joined forces with Juice Mobile and Optimum Media Direction on an interactive advertising unit for Nissan’s 2015 Nissan Micra that blends images, copy, video and animation with native scrolling features to enhance the interactivity.
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“The Fault in Our Stars” gained 350K engagements on social with influencer tool
The movie adaptation of novelist John Green’s “The Fault in Our Stars” utilized marketing firm theAmplify and its SharedRank Algorithm to determine that more than 16 million Instagram users interacted about the film.
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