Loyalty as we know it is dead: Forrester analyst – Mobile Marketer

Loyalty as we know it is dead: Forrester analyst
NEW YORK – An analyst at Forrester’s Forum for Customer Experience Professionals East stressed that in the age of the consumer, relationships determine success, as they are the last remaining source of competitive advantage.
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Opera Mediaworks buys AdColony as mobile video quickly heats up
In the latest sign that a race is on among mobile advertising platforms to gain ground in mobile video, Opera Mediaworks has acquired AdColony for $75 million in cash plus potential earn-out payments of up to $275 million.
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Speed is crucial for winning data-driven marketing: Forrester
NEW YORK – Marketers are urged to quickly and fluidly interact with data in real-time to reshape experiences and business, as reaction time will determine the winners and losers, according to a senior analyst at the 2014 Forrester Research Customer Experience forum.
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General Mills’ Nature Valley takes virtual hiking paths mobile
General Mills’ Nature Valley Trail View virtual hiking paths are now available on mobile for the first time following heavy traffic on mobile and consumer interest in taking the experience on the go.
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