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How Duane Reade leverages mobile for persuasive social engagement – Mobile Marketer

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18760How Duane Reade leverages mobile for persuasive social engagement
Duane Reade uses relevant social content delivered with a mobile-first approach and a witty, local voice to deepen a relationship with New York that goes back decades while simultaneously driving a healthy return on investment.
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Chipotle coy on mobile marketing enhancements
Chipotle Mexican Grill has launched its latest text-to-win mobile marketing campaign, and is working on updating its mobile strategy.
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Go N’Syde virtualizes Mariah Carey’s Butterfly beverage
The Mariah Carey-sponsored beverage Butterfly is teaming up with Go N’Syde, an augmented reality integration platform, to provide an exclusive, virtual experience for fans of the singer and the soft drink.
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WNYC taps mobile to promote and deliver content
Public radio station WNYC is turning to targeted mobile display advertising to attract the new listeners that are its lifeblood and who increasingly consume its programs in their own time.
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