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Twitter’s retargeting tool may shift major direct response ad dollars to mobile – Mobile Marketer

Twitter’s retargeting tool may shift major direct response ad dollars to mobile
As marketers increasingly look to tie together their email and mobile channels, Twitter’s new retargeting tool that was launched last week will likely shift big amounts of direct response advertising into mobile.
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Amazon prevails in battle with Apple, can legally use “app store”
Apple has given up its fight to claim exclusive rights to use the term “app store,” paving the way for Amazon and possible others to legally use the increasingly common name for a mobile application marketplace.
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Global mobile ad revenue makes quantum leap forward: report
Mobile advertising raked in $8.9 billion in 2012, an 82.8 percent year-over-year growth, driven by 3G and 4G penetration as well as increases in time spent on mobile, according to a new report from the United States IAB, IAB Europe and IHS.
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NBC Sports offers Tour de France fans exclusive content via mobile app
NBC Sports offers Tour de France fans a new channel to follow their favorite cyclists through a mobile application.
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Danone links QR codes with loyalty program to drive savings
Danone yogurt is linking QR codes with its loyalty program in Spain, enabling customers to scan the 2D bar code appearing on its products with their smartphones as a way to earn points.
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