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How marketers are getting native advertising wrong – Mobile Marketer

How marketers are getting native advertising wrong
While native advertising and content marketing are beginning to garner budgets and rival standard digital display, brands often misalign native campaigns with marketing objectives, which potentially can backfire and destroy credibility.
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Honda’s music push needs personalized in-car experience to win
American Honda Motor Co.’s push into music content with a YouTube video channel could help the automaker click with elusive younger buyers, but the brand might generate even greater loyalty by providing a personalized in-car radio experience.
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AutoTrader plays to classic TV nostalgia in mobile-heavy campaign
AutoTrader.com recently launched an integrated ad campaign featuring the original actors from “The Dukes of Hazzard” that focuses heavily on mobile both in the creative and media buy.
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What to expect at Nonprofit Mobile Day 2014
With mobile’s importance continuing to grow for nonprofits, executives from organizations that are leading the way, including UNICEF, The Nature Conservancy and Goodwill, will convene at the fifth annual Nonprofit Mobile Day to discuss how they are leveraging mobile to drive marketing and fundraising efforts.
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