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Connected car market to take off, opening vast opportunities for mobile space – Mobile Marketer

Connected car market to take off, opening vast opportunities for mobile space
As a growing number of cars feature mobile-enabled Internet connectivity going forward, revenues from associated services are expected to triple by 2018 compared with 2012 to reach $53.62 billion, according to a new report from the Groupe Speciale Mobile Association.
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IAB exec: The role of creativity in mobile is growing
Early mobile marketing efforts focused heavily on leveraging data, often at the detriment of strong creative executions. This is beginning to change as marketers gain more expertise in mobile, paving the way for more visually appealing mobile campaigns in the future.
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Shazam releases metrics tool to help advertisers measure TV engagement, improve effectiveness
Shazam has launched a new TV advertising metric to let marketers assess the effectiveness of television advertising campaigns.
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AYI’s mobile ads on Facebook help drive 200pc jump in app downloads
It may be love at first sight for dating site AYI and mobile advertising, with the company seeing more than a 200 percent increase in application downloads since leveraging mobile app install ads on Facebook.
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Hampton Inn covets mobile-heavy Millennials via video campaign
Hilton Worldwide’s Hampton Inn is launching a digital video campaign that showcases how consumers use their mobile devices and social media as part of their travel experience.
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