Mobile increasingly the only tool used in purchasing decisions: report – Mobile Marketer

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42-15200812Mobile increasingly the only tool used in purchasing decisions: report
Forget mobile “playing a role” in purchase decisions; in certain categories it is increasingly the only media outlet consumers are consulting before making a purchase, according to a report released today by xAd and Telmetrics.
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Apple’s iOS 8 pushes app interoperability for enhanced experiences
Apple’s opening day for its annual Worldwide Developer Conference failed to generate the kind of excitement the brand needs but still included some noteworthy enhancements for applications, such as video walk-thrus in the App Store and better interoperability between apps.
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Toyota taps Vine to highlight children’s imaginations and its own innovativeness
Toyota is boosting its positioning as an innovative brand with a Vine campaign that showcases the artwork of children from around the globe  addressing the topic of futuristic transportation.
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Calvin Klein incorporates charity with Eternity’s 25th anniversary
U.S. fashion label Calvin Klein is celebrating the 25th anniversary of its Eternity fragrance with a global philanthropic initiative titled the #EternityProject.
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