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Plain Jane wearables seek style infusion to drive consumer adoption – Mobile Marketer

Plain Jane wearables seek style infusion to drive consumer adoption
With some of the first entries in the wearables category failing to set the world on fire, the next round of devices could feature a stronger fashion sense.
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Marketers enthusiastic about Waze opportunities but proceed with caution
The Waze navigation app has logged some 50 million downloads thanks to an engaging program that bonds road warriors with a “we are in this together” quality, and marketers are looking to climb aboard with messages and promotions to make the ride more fun.
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Hidden Valley delivers snackable dinner inspiration via SMS
Consumer packaged goods brand Hidden Valley has a new mobile marketing campaign aimed towards busy moms and hectic dinner patterns that delivers weekly recipes and kid-friendly activities via rich media messaging on smartphones.
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Rebecca Minkoff giveaway lends short notice to responders
Luxury lifestyle brand Rebecca Minkoff began a sweepstakes giveaway opportunity on May 28 for two Governors Ball festival tickets.
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