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Instagram eyes video integration as YouTube, Vine gain steam – Mobile Marketer

Instagram eyes video integration as YouTube, Vine gain steam
Facebook acquired Instagram to bring some freshness to its social strategy. But a little over a year later, it is Instagram that is beginning to look a little long in the tooth as Vine and other video-sharing sites take off.
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Smart Puffs strengthens SMS efforts with movie-themed campaign
Smart Puffs is targeting parents to build up its SMS database as part of a campaign with Disney-Pixar to promote the upcoming film “Monster University.”
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Wimbledon serves mobile app, push messaging to drive engagement with attendees
This year’s annual Wimbledon tennis championships will have a dedicated mobile application that will enable attendees to track their favorite players and stay abreast of all the happenings via streaming video and radio.
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Meredith Corp. brings magazine pages to life via augmented reality
Meredith Corp. is rolling out a mobile application that incorporates augmented reality to let readers unlock additional content from their favorite magazines.
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