Geotargeting drives key brand engagements even when stores are closed – Mobile Marketer

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20746Geotargeting drives key brand engagements even when stores are closed
While much of the talk around geofencing has focused on driving foot traffic with an ad delivered to a nearby customer, a growing number of retailers are recognizing opportunities with geofencing after stores close or when a location has shut its doors for good.
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FCC encourages public input on mobile as net neutrality discussion moves forward
While the Federal Communications Commission’s moves on net neutrality last week have little if any immediate impact on mobile, they do open the door to possible implications down the road.
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New Belgium celebrates summer with multiplayer bike jousting mobile game
New Belgium Brewing is leveraging a new mobile bike jousting game to dial up the fun and make a connection with consumers during the summer months when they are looking to kick back and relax.
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QuizUp opens up new branded content opportunities with gaming, social
Mobile application QuizUp has already struck a few deals with brands including HBO and Coca-Cola that want to tap into sponsored content, but some experts believe there is a bigger opportunity around leveraging location and the app’s social graph.
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