Why TV budgets continue to grow even as mobile consumption skyrockets – Mobile Marketer

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Why TV budgets continue to grow even as mobile consumption skyrockets
At the same time that big brands including Coca-Cola and Mondelez are shifting over significant portions of their budgets towards mobile, television ad spend is on the uptick, highlighting the growing need for traditional and digital advertising to work together.
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Mobile social helps drive unprecedented jump in social media ad revenues: report
Growth in mobile social and social native advertising are driving the largest year-over-year jump in social media ad revenues, with the total spend expected to be $8.4 billion in 2014, according to a new report out today from BIA/Kelsey.
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General Mills aims to bulk up UPC redemptions through mobile advertising
General Mills is enlisting mobile advertising to get the word out about its involvement for the third year in an effort that supports donations to Feeding America through on-pack codes.
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Sports teams engage mobile fans via in-stadium interactive displays
In a reflection of the growing role that mobile engagements play on game day, sports fans can soon engage with interactive screens in venues for more than 80 major league sports teams using their mobile phones to access exclusive content, promotions and giveaways.
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